Park Regis Birmingham will be pound-for-pound match funding this Christmas, to help raise vital funds for its charity partner, Birmingham St Mary’s Hospice.

The four-star hotel – which is the brand’s first in Europe – is launching ‘Pound Match’, a simple fundraising initiative that asks guests to donate £1 to their bill which the hotel then matches.

Taking place between Friday 1 December and Sunday 31 December, all funds raised will go towards the Hospice, which provides vital care and support to local families living with terminal illness across Birmingham and Sandwell.

Mark Payne, general manager at Park Regis Birmingham, said: “Birmingham St Mary’s provides an incredible service to local people, which is why we partnered with the charity earlier this year.

“With Pound Match, we’re offering our guests a simple way to support the Hospice over the festive season. Together, we hope to raise as much money as possible for the charity, so that it can continue to provide such as essential role in our community.”

Susan Newcombe, director of income generation and marketing at Birmingham St Mary’s Hospice, said: “Pound Match is a brilliant initiative that will help raise vital funds for our Hospice over the Christmas period.

“Every pound collected really will make a difference, helping us to continue to provide our expert care at the Hospice, in people’s homes and in the local community. All of our services are free of charge and so we rely on the generosity of local people – including Park Regis’ kind-hearted guests – to ensure that the best experience of living is available to everyone leading up to and at the end of life.

“Thank you to Park Regis for its continued support – with its help, we can continue to support even more local people living with terminal illness.” 

Park Regis Birmingham chose Birmingham St Mary’s as its corporate charity partner in April 2017. So far, the luxury establishment has hosted a number of fundraising activities throughout the year, including its ‘Fright of Flight’ challenge which saw local business professionals abseil 48 meters down the hotel or run up its 16 flight of stairs.  

To find out more about Birmingham St Mary's corporate partnerships, take a look here.

To find out more about Park Regis Birmingham, visit its website.